Our Summer School

Topics

• Business Calculations
  • Calculation of primary costs
  • Break Even analysis (amount of goods needed to be sold, minimum sales price)
  • Key performance indicators (productivity, economics, profitability, liquidity, ROI)
  • capital budgeting and investment calculation
• How to apply for grants and funding
  We will together work on real applications for grants or funding. Requirement: you need to bring a program you want to apply for funds.
• Employee retention and team building
  Purposes and goals for employer branding, strategic approach, aspects and measures, controlling of employer branding, best practice examples and own practice.
• Pilot Drying Plant for Agricultural Goods
  This includes market analysis for agricultural goods at all seasons, how to choose what agricultural goods to process or conserve by drying. When and what to dry. How to dry, how to be organized for drying,. To whom to sell, and when to sell, Stocking and by whom.
• The right strategy for your marketing conception
  When to do what and how: In this course you will learn how to create a unique marketing strategy for your business or NGO – concerning the budget, media channels, time and content. You will take the first steps in writing your own marketing plan.
• Report Writing in Business Planning
  Package your information for communication purposes with customers, clients, potential investors and funders in your small business including a marketing, evaluation and status report.
• Brand Management and Storytelling
  People love to dive into new worlds by listening to stories. Brands can use this human need to promote their individuality and to convince the consumers that their product is more valuable.
  
  We will talk about the following topics with which you can already contemplate the first measures for your own business:
  • How to build up a brand
  • How to take advantage of storytelling when promoting your brand
  • How to stick in the consumer’s head by creating a world around your products
• Excel Fundamentals for Entrepreneurs
  This training will show you how to do the business calculations in an excel spreadsheet. It focuses on the topics of the business calculation training.